They have a passion for wildlife, nature and history, so visitors get more than they bargained for when they visit. Our insight session made it clear to me that the client (Richard) had strong passions for wildlife, nature and history. He takes his guests on wonderful walks and experiences amongst the mountains, which sets him apart from others.
I also uncovered his feelings for seeking wellness and better mental health through nature, which became part of the deeper purpose to drive the business.
Our aim through brand strategy, naming and visual branding was to get this purpose across, find ways he can spread the healing powers of nature, and create a brand that attracts the right sorts of people who want this immersive experience.