Bodyset, previously ‘Capital Physio’ had just completed a rebrand with a design agency when we met. They were provided with a logo, a colour palette, and fonts, but no further direction or consideration into the brand itself. Suppliers said they were unable to use the assets provided, and Bodyset realised that these assets were not enough.
I joined their team to help them uncover their brand. We discussed a new name that didn’t box them into physio exclusively, and they formed Bodyset. From here we worked on the company vision, what it stands for and why, messaging, and also created new visual elements from logo to website, summarising with the brand communication guidelines.