Lucy’s story
From a young age I liked the idea of branding, but nobody told me back then what branding actually was. I thought it was about how logos looked. I studied Graphic Communication at university and experimented across many styles and mediums. Post university, I worked in agency and in-house roles, and didn’t specialise for quite some time. Variety was something I enjoyed.
I found my calling with the realisation of what branding actually meant. It’s so in-depth that it satisfies my want for variety, as just about everything your company does and says, including how you look across various platforms, impacts your overall brand. It is how you are perceived by others. Your reputation. This is what branding is, and it’s my role to guide you through that same realisation and consequently grow your brand to new heights.
I founded Brand by Design in 2019, and love working with brands that make people’s lives and the world that little bit better. I immerse myself into your brand and care for it as if it were my own.