Your branding adventure

I offer a strategically led brand consultancy to businesses in the environmental and wellbeing sectors, providing them with a long and short-term strategy, brand visuals, and a comprehensive set of guidelines.

Branding can be a daunting process. Yes, it is a big undertaking, but the value you get in return is substantial. I will be your personal guide throughout the process, acting as an external member of your team. You will also have access to an extended, bespoke team if needed, of any size and specialty, to guide you every step of the way.

As a ‘virtual agency’, I can offer more flexibility and lower costs than traditional agencies, and I only take on one or two projects at one time, providing you the quality and personal attention you deserve.

How we work
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Lucy has been an absolute saviour over the last few months — the team call her ‘Wonder Woman’. She helped us build a strong brand identity that truly reflects our vision

Alex Meighan Brand Manager at Bodyset

It’s an absolute pleasure working with Lucy… I wouldn’t hesitate to recommend working with Lucy to anyone.

Ellie McDaniel Senior Account Executive

Case studies


Bodyset, previously Capital Physio, were in the middle of a rebrand when we met. Things weren’t going how they wanted. I helped guide them back on track to ensure their appearance and personality was in keeping with their new vision.

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What the journey involves

Brand insight session

A branding project usually takes place over a few months. It is essential that I have a full understanding of your company and visions for the future. After an initial consultation, we will work through many of the fundamentals of your brand personality, values, target audience and much more through a day (or half-day) brand insight session. This also gives us a chance to get to know each other.

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Your strategy map that clears the fog

Following the insight session, I will have a full understanding of your current brand and what you hope for in the future. I will devise a brand strategy document, which maps the findings from the session, as well as further research and fundamentals such as positioning, vision, purpose, personality, competitive market and much more. This sets the foundations for your brand and the journey to come, and will be presented over a call or in person.

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Visualising the plan

From here we begin to look at stylescapes (glorified moodboards) in order to piece the visuals together. You will have three stylescapes to choose from, of which one will be developed. This step-by-step process is designed to ensure we are on the same page and that there are no surprises as we go forward. You are fully informed and involved through every stage.

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Building the visuals

Following sign-off of the selected stylescape, we will have all agreed on a rough visual direction for the brand. Here you will be presented with visual elements such as logo, fonts and usage, colour, icons and examples in situ. On approval, everything we have worked on across the strategy and design will be explained in a communication guideline document.

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Communication Guidelines

You now understand your brand inside out, and know how to communicate it to your customers. The guidelines summarise everything we have worked on so far, from the internal values to the external design elements, to ensure others you work with can share your passion and understand how to communicate in your brand language in a manner fit for your audience.

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It’s not the end of the road

Our story doesn’t have to end there. I can offer you a ‘Website Package’ including design and build, and you may like to see a ‘Growth Strategy’ on marketing your brand to new heights based on your targets. If you need help creating various assets such as a brochure, video, photographer, an email campaign… I can gather the resources you need and the right people for the job, as well as direct the team, so you don’t need to worry about time spent trying to manage multiple, disconnected freelancers.

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Keep up to date

Blog and news


Logo design tips for new business start-ups

If you’re in the process of starting up a new business, I imagine you will have thought about your logo. Before you go any further, here are a few things to consider which will help you save money over time and ensure your logo compliments your brand.

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Increase the success of your website today with one simple exercise

If you’re not getting as many bookings or enquiries as you would like, you may benefit from this one easy change. Follow the guidance below to adjust your homepage content and how your audience interacts with it.

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Why a smaller audience means more customers

When somebody asks you who your target audience is, is your answer similar to ‘everyone’ or ‘people who want to eat healthier’ or ‘commuters’? If so, you may find that in trying to appeal to so many, you are actually appealing to no-one.

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