WHAT MAKES YOU MATTER?

Uncover your brand soul

I believe excellent branding should be available to even the newest and smallest of companies, so I aim to find ways to offer a strategically led brand consultancy that doesn’t break the bank.

Branding can be a daunting process, but the value you receive in return is substantial and can be the difference between success and failure. Allow me to be your personal guide throughout the process and help you discover the elements of your business that really make you matter and allow you to shine above others.

How we work
brand by design backpack animation line graphic

It’s an absolute pleasure working with Lucy… I wouldn’t hesitate to recommend working with Lucy to anyone.

Ellie McDaniel Senior Account Executive
RECENT PROJECTS

Case studies

Bodyset

Bodyset, previously Capital Physio, were in the middle of a rebrand when we met. Things weren’t going how they wanted. I helped guide them back on track to ensure their appearance and personality was in keeping with their new vision.

Read More
THE 6 STEP STRATEGY

What the journey involves

Brand insight session

A branding project usually takes place over a few months. It is essential that I have a full understanding of your company and visions for the future. After an initial consultation, we will work through many of the fundamentals of your brand personality, values, target audience and much more through a day (or half-day) brand insight session. This also gives us a chance to get to know each other.

number one graphic

Your strategy map that clears the fog

Following the insight session, I will have a full understanding of your current brand and what you hope for in the future. I will devise a brand strategy document, which maps the findings from the session, as well as further research and fundamentals such as positioning, vision, purpose, personality, competitive market and much more. This sets the foundations for your brand and the journey to come, and will be presented over a call or in person.

number two line drawing

Visualising the plan

From here we begin to look at stylescapes (glorified moodboards) in order to piece the visuals together. You will have three stylescapes to choose from, of which one will be developed. This step-by-step process is designed to ensure we are on the same page and that there are no surprises as we go forward. You are fully informed and involved through every stage.

number three line drawing

Building the visuals

Following sign-off of the selected stylescape, we will have all agreed on a rough visual direction for the brand. Here you will be presented with visual elements such as logo, fonts and usage, colour, icons and examples in situ. On approval, everything we have worked on across the strategy and design will be explained in a communication guideline document.

number four line drawing

Communication Guidelines

You now understand your brand inside out, and know how to communicate it to your customers. The guidelines summarise everything we have worked on so far, from the internal values to the external design elements, to ensure others you work with can share your passion and understand how to communicate in your brand language in a manner fit for your audience.

number five line drawing

It’s not the end of the road

Our story doesn’t have to end there. I can offer you a ‘Website Package’ including design and build, and you may like to see a ‘Growth Strategy’ on marketing your brand to new heights based on your targets. If you need help creating various assets such as a brochure, video, photographer, an email campaign… I can gather the resources you need and the right people for the job, as well as direct the team, so you don’t need to worry about time spent trying to manage multiple, disconnected freelancers.

number six line drawing
Keep up to date

Blog and news

25.11.2020

Understand branding in 3 minutes

A successful brand starts with understanding what branding actually is and appreciating why it’s so powerful. Learn what it means here in just a few minutes.

Read More
28.10.2020

A beginner's guide to finding your unique company name

Naming can really set business plans back if you hit a wall with it. Not only is it a creative challenge, but finding a name that's available is not easy. Here are some ideas on how to get started.

Read More
30.09.2020

Logo design tips for new business start-ups

If you’re in the process of starting up a new business, I imagine you will have thought about your logo. Before you go any further, here are a few things to consider which will help you save money over time and ensure your logo compliments your brand.

Read More